It took the wine category 30 years to educate Brits in choosing wine to suit mood, occasion and – most importantly – food; putting UK beer sales on a downward trend.
Over 1,000 beers and recipe’s are programmatically matched based on tasting notes, flavour and ingredients to create the perfect
Accompanying that is #beerconnoisseur, an automated Twitter utility to help you learn better how to match beer with food. It features the same back-end library of 1,000+ different beers and aligns that with 1,000+ separate dishes, developed in conjunction with beer writers and experts.
96 million additional pints sold to a reach of 11.9 million
